Make money with YouTube: From hobby to job

The job description of a Youtuber seems too good to be true: film yourself by analyzing something that concerns you or by creating entertainment to interest other Internet users. Then, just upload your videos to your own YouTube channel and make money online if they are of interest. But this success is not so easy to obtain because it requires a bit of luck, work, time and a special talent in front of and behind the camera. Only a handful of videographers make money from YouTube channel. This opportunity offered by the platform is primarily interesting for those who work part-time next to this “hobby”. Even with unsophisticated ways, it’s possible to make money with YouTube as long as the idea is good, compelling, and thoughtful.


How does YouTube work from a business perspective?

You too can make money from YouTube

Make money on YouTube in summary

How does YouTube work from a business perspective?

YouTube brings together a large web community around the world. It is also an interesting platform for companies that want to place their ads. In this way, commercial organizations can reach many potential customers on this channel. This is why Youtubers can take advantage of their channels. For this purpose, you need to sign up for the YouTube Partner Program and link your account with Google AdSense. This is how you can monetize the videos loaded on your channel, which allows companies to place their ads.

If your videos contain copyrighted material that was not produced by you, you must have written permission from the person or company for their commercial use. The following contents are considered as protected documents:

Songs or excerpts excluding participation in turnover Music in general (including covers, song texts, and background music)

Photos and other illustrations or graphics Movies and TV images

Illustrations of video games or other software Offline / live recording (sports, concerts, shows)

Your potential earnings through advertising depend on different factors. The format of the advertisement is one of these criteria determining the potential gains generated. Embedding an ad clip with video naturally pays way more than a traditional text box or banner. To generate revenue and reach potential customers, ad clips must be long-range and generate many clicks. As for the distribution of earnings via AdSense, 55% of the revenue is due to the owner of the video while the remaining 45% is returned to YouTube. Advertisers should not pay for views where the user can stop advertising during the first 30 seconds. In the case of such an interruption, the owner of the video is also not paid.

Cooperations and merchandising

The YouTube Partner Program and Google AdSense are not the only options for making money on YouTube. The more successful your channel is, the more interesting it is to monetize it in terms of revenue. Such a chain is quickly becoming the target of companies for their product investments. If the channel is related to the target of the advertisers, this can have a positive impact on the companies. It is also possible to allow the advertiser to rework your photos or videos and insert their logo for example. If you enter into such cooperation to place products or brands in your clips, you should remember to notify YouTube by activating the corresponding box in the relevant video settings.

From a number of subscribers, it is also possible to generate revenue through the sale of fan articles. You can indeed offer products (t-shirts, caps, jumpers) with the image of your logo, your trademark or your sayings. In this way, you could possibly win new viewers or even “followers” for your channel. For many YouTube stars, sponsorship or a merchandising strategy can make up half of your revenue.

The best ways to make money on YouTube

There are different ways to make money with YouTube but they all impose conditions. Commercial clips only earn money if viewed at least 30 seconds. Contracts with third-party vendors usually start at the national level, if sales of fan articles are high this presupposes a community of fans ready for purchase. However, you can not plan for income. Some YouTubers still pull out of the game and manage to make a living through their video platform.

Even though the actual statements of earnings on YouTube are rare, it is possible to approximate the salaries of famous videographers based on the number of subscribers and views.

Make money with YouTube

We can say that the gain by sponsored post is dependent on the number of followers is the subscribers of the YouTube channel in question. Nevertheless, continuous work is always rewarded and the more adventurous are likely to end up making money through the video platform.

Even though the actual statements of earnings on YouTube are rare, it is possible to approximate the salaries of famous videographers based on the number of subscribers and views.

You too can make money from YouTube

The estimated revenues of the most famous Youtubers are indeed more than attractive. With the exception of people who were already famous before the creation of their channels, those who want to know success on this network must go through a normal development process. Few would have imagined making money from YouTube. While such success is unplannable, there are a few tools you can use to get into the YouTube adventure and be successful – the YouTube Partner Program and Google AdSense as a source of revenue.

Before you film spontaneously, you must first think about the concept of your YouTube channel. Be aware that YouTube is not waiting for you but you have to convince users by yourself. The more time passes, the more YouTubers, and the less they can make the difference to succeed.

To differentiate yourself from the competition, you need to provide platform users with themes and formats that are not already covered by the largest YouTube channels and major players in other entertainment channels. The more innovative your idea is, the more likely it is to engage users. Orient yourself to ideas that attract you, which please you, to topics that you are familiar with. If you are passionate about your subjects, it may be the same for your audience.

High-quality content

The quality of your video is as important as the format or the theme. Your first attempts will probably give you a feeling of dissatisfaction and you can rightly have things to complain about. But it is necessary to use it to progress for the following videos. Cutting, length, lighting, effects, or references to your channel or other videos are important factors that can positively influence the perception of your clips. Relevant and frequently searched keywords, as well as a convincing description, will help your clips by increasing their visibilities for the users. In addition to content optimization, it is recommended to develop an uploading strategy. Posting clips regularly increases your reach and links you to subscribers in your channel who could help you broadcast and make your clips known. In the best case, you have enough videos to publish one or two times a week (dates fixed in advance). In the long-term, it is advisable to create an external page like a video blog for example where you can distance yourself from your videos, communicate with your subscribers, react to their comments or simply thank them for their support.

Become a member of the community

Thanks to user feedback, you no longer use YouTube as just a video platform, but as a social network. Increase your reach by not only staying active on your channel but also on other channels. If you write comments, you can give your vision on specific topics or even respond via other videos. Targeted cooperation’s with other YouTubers may prove to be good levers to gain popularity. In this way, you can win subscribers who would never have found your channel otherwise.

You can present your channel on other social networks like Facebook, Twitter, etc. These are ideal for propagating your best clips. Simply integrate links from your different accounts of other networks in the description of your channel and vice versa.

Make money on YouTube in summary

The different ways to set up a channel and link ads to make money with YouTube are clear but do not do it alone. Building a community of followers is a laborious business that can not be solved overnight. In addition, you must maintain the interest of your existing subscribers with new content. These must be always more innovative, captivating and of high quality, and it takes a lot of time.

If your goals are smaller but you have the perseverance you need, you can expect long-term revenue from advertising. Do not focus on the chains of the biggest stars and do not try to look like them but concentrate on the project and the development of your network. If you constantly work on the quality of your videos and your target is well-demarcated, you automatically become an important advertising partner for companies.



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